Psychological Evaluation Unit Iztacala, Cognociendo I+D+I

Location within campus:Endoperiodontology Building, first floor, cubicle 5 (behind the University Clinic of Comprehensive Health – CUSI)
Phone:56231389
Head of Laboratory:Dr. José Manuel Sánchez Sordo
Associate Career Professor “C”
jose.sordo@iztacala.unam.mx
Research lines per researcher:Psychological assessment, Artificial Intelligence, Extended Cognition, Technology-assisted Learning.

At the Iztacala Psychological Assessment Unit and the Cognociendo project, we offer psychological assessment services to the university community and external individuals. These services range from the selection of psychometric instruments to their administration, interpretation, and intervention recommendations based on the results. In the organizational area, we specialize in conducting assessments of work climate, psychometric evaluation tools for personnel, as well as psychological assessment programs and digital interventions for institutions.

A significant portion of our digital psychological developments and interventions are carried out using machine learning algorithms for the analysis of human behavior under the framework of Research + Development + Innovation (R&D+I). This promotes the connection between the university and society. Some of our research projects include: “Development of digital training programs for enhancing self-efficacy based on artificial intelligence,” “Study and development of instructional design methodologies for online learning in the digital age, incorporating approaches such as Connectivism,” and “Study of extended mind as an explanatory paradigm for cognition and tool use,” among others.

Sánchez-Sordo, J. M. (2019). Data mining techniques for the study of online learning from an extended approach. Multidisciplinary Journal for Education, Social and Technological Sciences, 6(1), 1-24.

Entry profile of potential thesis students:Students interested in the use and impact of digital technologies on learning and cognition. Enthusiastic and interested in the use of computers, innovative psychological and philosophical approaches, as well as knowledge of psychometrics and statistics.
Service Social Data:Registration under review. Data analysis, web design, programming, digital psychological and educational interventions, psychological assessment.